How Is Social Networking Effective For Recruiters?
Do you think that the organizations have to wait for sometime before judging the real worth of social media? Social networking is helping recruiters to find the best people from the market. So do you suggest on replacing social networking to other recruitment tools which are been used in the industry?
The recruiters of today find social networking very attractive and the best way to source and hire people for the organization. But we still need to find out the true potential which lies in using social media for recruitment.
Only very few recruiters have been successful using social media to hire the best talent for an organization. Hence its overall benefits and success rate needs to be judged and figured out by the organizations and recruiters as well. I have seen many recruiters praising the method of social networking as one of the most remarkable solutions in comparison to the older conventional tools available in the industry today.
What are the thoughts that go in people’s mind when they are online and on social networking sites? We need to study how this behavior affects the online networking platform.
What does the recruiter or hiring person thinks:
The hiring consultant is confident that as soon as he joins any social media site he is definitely going to get an access to an immense pool of talented professionals. On the various communities or specific networking groups he is confident to find people related to his industry or market. To check whether this statement is true we have to analyze what people want or think when they interact with one another on the social arena.
Psychology of the People joining Social Media sites:
They want to keep their existing social connections alive. It is been found that most of the people socialize online to retain and strengthen their relations which are offline. To build on their social capital and connections. Social capital refers to the value individuals can extract in terms of information, personal connections, interests etc from their online buddies or connections. Very few individuals have been found investing in building social connections to talk about career prospects or to tap upon any employment opportunity in the future. Here I am not mentioning sites like LinkedIn or Recruting Blogs which are solely dedicated for professional interactions. What seems on the most of the social arena is that people are more interested in sharing their life activities to an outer world rather than networking with others which prevents them from exploiting other possibilities of social networking.
The conclusion which can be deduced from this is:
The size of an individual’s network is very small if we compare it to the total connections strength.
Women are more receptive to any post in comparison to men. A man will hardly talk to 4 people at a time while women might be hovering above 6. It would be alarming to see that individuals are apprehensive in talking to people sharing same profession or interests. The information which is exchanged online is more related to people’s own lives rather than any other fruitful knowledge. Individuals restrain from sharing information regarding their job or work online which does not help in analyzing their correct professional details. Further no comments can be made on a person’s performance or skill sets.
The study above influences our decision and challenges us to revisit and analyze whether it is beneficial to judge people on the various so called social networking sites. Much deeper study is required before declaring this tool to be complete in all aspects.
Aspects of Social Medium which needs to be disclosed:
We seldom find individuals on the social arena talking about their professional qualifications or career interests. We are able to locate where an individual is working however getting information beyond that is not possible. A recruiter then uses the available information to shortlist candidates. There are at times when he has rejected candidates because in their photographs they were not looking good or were involved in drinking and partying. In such a case the likelihood of rejecting a good candidate is pretty high. The real danger in this is that someone will include or exclude a candidate for no good reason.
How Do You Verify Online Details Of Candidates?
Are you confident that the information sorted out via social media for any candidate will be 100% true. No obviously as there are no supporting documents or proofs attached. In this kind of a scenario my advice will be not to heavily rely on social media tool for your hiring needs.
Efforts and work needs to be done at both ends in order to take decisions on the social media information. Whether this would be the next generation recruitment tool, I am doubtful.
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